AM vs PM Skincare: Should Your Routine Change?

Your skin has different needs throughout the day, which is why your morning and evening skincare routines shouldn’t be exactly the same. A few simple adjustments can help protect your skin during the day while supporting repair and hydration overnight.

Here's how to build an effective routine from morning to night.

Your Morning Routine

The goal of your morning routine is to prepare and protect your skin for the day ahead.

Start by cleansing your face to remove any excess oil or overnight skincare. Follow with an eye cream or hydrating eye mask to help refresh tired under-eyes before applying your moisturiser.

The final and most important step is sunscreen. Daily SPF helps protect your skin from UV damage, which is one of the leading causes of premature skin ageing.

Your Evening Routine

After cleansing away makeup, sunscreen and daily impurities, apply your favourite eye masks two to three times each week to give the under-eye area an extra boost of hydration. Follow with your eye cream and hydrating serum to lock in moisture. For deeper hydration while you sleep, try our overnight moisture mask.

Night-time is when your skin naturally works to repair itself, making it an ideal time to use treatments that target dehydration, fine lines and dullness.

Do You Need Different Products?

Many products can be used both morning and night, but treatments like eye masks are often best incorporated into your evening routine when you have a little more time to relax.

A good skincare routine doesn't need to involve heaps of products. Quality is far more important than quantity.

Keeping Your Routine Simple

A good skincare routine doesn't need to involve heaps of products. Quality is far more important than quantity.

Building a Routine That Works for You

Whether you're looking to brighten tired eyes, boost hydration or smooth the appearance of fine lines, having a simple morning and evening routine can help you get the most from your skincare.

James Cosmetics offers a range of skincare and eye masks designed to fit seamlessly into both your morning and evening routine, helping your skin look refreshed, hydrated and ready for whatever the day brings.